May 20th, 2025
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Here’s a really great video about firearms crafting produced by Beretta, a legendary Italian gun-maker founded in 1526 — nearly 500 years ago. This movie, entitled “Human Technology”, is one of most impressive videos we’ve ever featured on this site. It’s that good. You’ll see an amazing blend of modern technology along with old-world artisanship — “a mesmerizing meld of the high-tech and the traditional”. (Daniel Xu, Outdoor Hub.)
“Human Technology is a singular and symbolic movie, its cast entirely made up of Beretta workmen, thus illustrating the perfect synthesis between craftsmanship and technology,” Beretta writes. This artistic movie by Ancarani Studio illustrates all the aspects of the manufacturing of a high-end Beretta shotgun. This video is a study in contrast. The movements of robotic assembly machines are juxtaposed with the centuries-old craftsmanship of stock carvers. Beautifully filmed and edited, this video should amaze and entertain anyone who loves fine firearms. (Full-screen HD Recommended.)
Beretta — Incredible history. Beretta was founded in 1526, almost five centuries ago. Remarkably, the enterprise is still owned by the Beretta family.
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Tags: Ancarani Studio, Beretta, Beretta Video, Gun Making, Human Technology, Outdoor Hub
