Home Latest News Mesa Precision Arms Rebrands to Pure Precision By: Editor

Mesa Precision Arms Rebrands to Pure Precision By: Editor

Mesa Precision Arms Rebrands to Pure Precision   By: Editor

For Immediate Release – Grand Junction CO – Manufacturer of fine firearms and accessories, Mesa Precision Arms, announces it will rebrand as Pure Precision effective February 1st, 2023.  Rebrand will coincide with an expansion of the manufacturing capabilities and a new line of actions, stocks, and metallic components.

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Operating as Mesa Precision Arms since 2017, the name change is necessary to better differentiate company branding within the industry and to create a better foundation of growth. The timing of this name change strategically supports the company’s rapidly expanding footprint and vertical integration of manufacturing capabilities. It is important for Mesa Precision Arms customers to realize that Pure Precision comprises the same people who will continue to manufacture the same (or better) quality products for many years to come.

As we started expanding our footprint into other aspects of manufacturing and services provided, it became clear that a name to better represent our trajectory was essential. We will always hold Mesa Precision and the Mesa mountains from which it was born close, but Pure Precision is the culmination of who we are. The new brand will represent us well going forward”, said John Hakes, CEO of Mesa Precision Arms.

Companies under the Pure Precison brand:

Pure Precision Rifles

Pure Precision Composites

Pure Precision Finishes

The Pure Precision launch will be kicked off with a precision rifle bundle giveaway which will include a complete light weight Carbon Ascent rifle chambered in 6.5 PRC with Proof carbon fiber barrel, Pure Precision Altitude stock, Trigger Tech Special trigger, and Nightforce NX8 2.5-20x50mm scope provided by The Battalion. To enter the sweepstakes click the link below:

6.5 PRC Ascent Rifle Giveaway

New website is: www.PurePrecision.com


Pure Precision is a veteran owned company based in Grand Junction, CO that was founded in 2017 as Mesa Precision Arms. Mesa Precision Arms became known as Pure Precision Feburary 2023. The Pure Precision team has built its reputation by building custom, high quality, lightweight hunting rifles and has since expanded into lightweight stocks, actions, and other accessories.

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