Beretta Invests $60 Million in New Norma Ammo Plant in Georgia By: Editor

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November 14th, 2022

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Norma Precision Ammunition .22 LR rimfire

There will be a big new 300,000-square-foot ammo plant in Georgia, thanks to Beretta. Beretta Holding Group, through its acquisition of Norma Precision, announced it will invest $60 million in a state-of-the-art ammunition manufacturing and distribution facility in Savannah, Georgia.

Norma Precision will construct a 300,000-square-foot, state-of-the-art facility that will handle ammunition manufacturing, assembly, and distribution. This investment is a major step for the Beretta Holding Group which already employs nearly 1,000 employees in the United States through Beretta USA, Benelli USA, Burris, Steiner eOptics, and Norma Precision. By adding ammunition to its U.S. operations, the new Savannah, GA facility expands the Beretta Holding Group’s already extensive footprint in the USA.

Norma Precision Ammunition .22 LR rimfire
Dott. Pietro Gussalli Beretta (center) signs the memorandum of understanding with Bryan County and Georgia State representatives.

“We are … creating hundreds of new jobs” stated Dott. Pietro Gussalli Beretta, President and CEO of Beretta Holding S.A., who added: “I am delighted to announce our commitment to invest $60 million through our newly acquired U.S. ammunition subsidiary, Norma Precision. Together with my family and Beretta Holding, we are very proud to add ammunition manufacturing to our U.S. presence. [W]e can now provide our loyal and dedicated U.S. customers with a full range of locally manufactured premium products spanning from firearms to ammunition and optics, all united under the same Group.”

Georgia Is Now Among Top 10 States in Firearms and Ammunition Manufacturing
Georgia continues to attract global businesses like RUAG Ammotec. In 2019 Taurus opened a large gun factory in Bainbridge, Georgia. And other gun/ammo makers have found a friendly home in Georgia. According to NSSF data, Georgia has become one of the country’s top 10 states for firearms and shooting sports products manufacturing.

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Tags: Beretta, Beretta Holding, Norma Ammo, Norma Precision